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Manage Email Stress

News of a recent study has been making the rounds, showing that email is the top cause of stress in most workers’ lives, and that people are increasingly addicted to checking email constantly, two facts that are not surprising to many web workers.

Email is a constant demand on our attention, a constant burden on our minds, and a constant task that must be completed, over and over again, or else.

And yet, it is possible to get the stress of email down to a manageable level without declaring email bankruptcy.

While we’ve covered some great ways to reduce stress before, let’s look specifically at a few different ways to manage email stress, so that you can keep your calm in the middle of the chaos.

This isn’t a step-by-step guide, but some ideas you can choose from.

1. Don’t respond. There are some emails you need to respond to, that are important, and then there are the vast majority that really don’t need a response. As harsh as this may sound, consider deleting the majority of your emails. Jokes and chain mail from friends and family, cc’d emails and emails that just contain FYI info, invitations you’ll probably never get to, emails that say thank you, unsolicited offers, emails without a clear request … the list of emails that never need a response can go on and on. It takes a little while to be able to make quick decisions on which need response, but it’s a useful skill. Instead, delete most, and mark a few for response when you have time.

2. Wean from frequent checking. Perhaps the biggest cause of email stress is the need to check every few minutes (and yes, many people do this). The truth is, although we feel that need, it’s not really a need. It’s an urge. And it’s a learned response that can be unlearned. Just wean yourself slowly. Turn off your email notifier, and double the time in between email checking — if you check every 5 minutes now, try every 10 instead. Then every 20, and so on, until you get to your desired level. Very, very few people need to check more than once an hour, and most of us don’t even need that level of frequency. Once you’ve weaned yourself from constant checking, you’ve made huge strides towards a less stressful life.

Using Advertising in Email Marketing

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile.

There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed fro marketing purposes.

The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers.

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